Game market and release of Starcraft 2

4. In year 1996 Blizzard entertainment released a strategy game called Starcraft and within


4 years over one million copies were sold. Starcrat started the emerge of PC Bang (Cyber Cafe)


and PC stations earned over 500 millions dollars on starcraft alone over these years.


Starcraft led to formation of Pro Gamer Association in Korea and they were scouted for TV commercials. This led to the creation of Clans which players formed groups to enjoy the game together. And now Blizzard entertainment is waiting to release the second starcraft.


Just like previous starcraft brought in new culture and market into Korea, many game experts


are guessing Starcraft 2 will have lot of impact on Korean game market. After the first starcraft, Blizzard Entainment has released 3 more games, which were Diablo 2, Warcraft 3, and World of Warcraft. All these games were great success not only in Korea, therefore Korean game industry would likey to grow over 20% with the realease of Starcraft 2

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