Thursday 17 April 2008

Ads in the sky?


Wow. It's a bird, it's man, no it's an ad! Here's a new twist to advertising industry; what if you can see it in the sky? This brilliant idea started from an advertising company in Alabama. This images in the sky are composed of helium, oxygen, and soap materials. It has no side-effects to the natural environment and also even to people. With "cloud-manufacturing" machine, the "cloud" advertisement can be made; it makes 0.6 to 1.2m of cloud images every 15 seconds onto the sky. These ads can sustain at 90 to 150m and travel up to as far as 6km in the sky. To rend one of this magical machine costs about $2,500. Disney is one of the ad company's first contractor.

I think it's very innovative to produce an idea to advertise in the sky. Just imagine how stuffy earth is with so many ads on every street. However, it'd be fun to look ads on the sky. I'm pretty sure it will have great impact on sales because the idea's so fresh and new. Even so, I cannot help but to wonder what happens if the sky is overcrowded with ads? What if different ads collide, who pays the damage? I don't but so far, just the thought of seeing one in the sky, I am very interested in the idea. Wouldn't you want to see your favorite brand in the sky? Or if you are rich enough, propose to "her" in a fashion that even nature seems to agree. Hehehe.
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