Amusement During "Business" in the Toilet

Introduction:Here's a new twist. Just take a look at these toilet papers. The old-traditional, boring toilet papers have taken its transformation into humor and somewhat "art". This is an example of very simple idea of which usually do not cross most people's minds. Although these examples of toilet papers are not manufactured by a company, but rather someone's "prank" to show of its ingenuity.

Skepticism in Business World: Will it have success, if it were to be produced to consumers in business? How much would the printing cost and how much more expensive will it be if they were compared to other toilet paper companies? Are the inks hazardous to human? Which target should it focus on? These are probably the most concerning questions to answer if a business is about to launch off regarding these products.

Risk: These toilet papers are differentiated alright, however, the consumer's perception of importance regarding toilet paper should be calculated first. Yes, it is fun and amusing to see such toilet papers but will it have endurance in the market? Or will it be just a fad? I was attracted by its humorous designs and I am wiling to buy these toilet papers for not more than 50 cents extra (each roll) prior to my original product. What can be done to decrease the risk of this item's failure in the market?

Application to Business Strategy: How about a picture of someone you don't like? Would you then purchase it if you can customize pictures of someone you dislike (prank rather than hate)? How about as a present to your friend with his picture on it? I guess the most successive way to achieve this idea on toilet paper is for the purpose ofadvertisement. When people use the publie toilets, they do not prepare a book or magazines to read while they "execute" their "business" in their stalls. However, what if a company wants to put an advertisement on it for the public bathrooms? For example, let's say you are in a family retaurant bathroom and the toilet paper has an ad of refreshing beverage quoting, "stomach trouble? digestion problem? drink a cold, refreshing **** soda~!". It would be a great strategy for marketing. A company can write jokes, short stories, etc. to amuse and capture audiences in the toilet bathroom. Just imagine how pointless time you spend on public toilets. It would be a great item and an idea to imprint advertisements. It would definitely be a niche marketing strategy, because people do go to bathroom, inside or outside their homes.

resource:http://www.toiletpaperworld.com/tpw/encyclopedia/navigation/funfacts.htm

#20300742 (#8 entry)