Burberry

Berberry is the most well British clothing brand. Even though

Burberry is not belong to England anymore, people still consider

this company represents England. Since Chinese company

bought Burberry, they differentiate price of clothes 6 years ago.

Basically their differentiations were 50% sale and

celebrity advertisingment. The fact that cause to have better

profit is it has its own reputation with history and also with

selling price. Usually Burberry consider as one of those luxurious

brand with traditional design. Therefore, they use this idea with

50% sale in the market. I think some shopping freaks will love it.

It caused them to have 16% more profit and also their stock value

went up 13% more. This is really sensational and smart strategy,

because it maintains their value and increases their sale.

20400402 Josh Yoon entry 6