Brand Identity

Brand identity in terms of a logo is important as part of building a great business online.
It is important to design something that will make the customers remember and associate the logos with the company.

Your brand logo is important because it sets the whole tone for your company and the website.

99 percent of the time, brand identity is located near the top of the page and it is the first thing users see when they come onto the website.

To make a good brand logo it is important remember:

• It has to relevant to the company (vision of the company or the product)


• It has to be eye catching (don’t make it too complex – it will confuse people and make it hard to remember)


• It has to be able to be remembered easily


• It has to be easy on the eyes

In my design class it is also import to use color. This is set the tone of your company.

Even though customers can't remember what the logo looked like they will remember the color and how they feel about it.

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