As the name suggests, Web 2.0 describes a set of next-generation Internet technologies. These protocols and tools make it easier to create online applications that behave dynamically, much like traditional PC-based software. They're also highly social, encouraging users to manipulate and interact with content in new ways. Web 2.0 pushes computing power off the desktop and onto the Internet, which means less time and money spent on PC software administration. As a general rule, Web 2.0 tools are also less expensive than traditional software — and many are even free. Because they're Web-based, all you need to get started is an up-to-date browser.
In a Web 2.0 world, instead of merely reading a newsletter, for example, you might begin to publish one of your own. If you're frustrated by the way your current software compiles data, Web 2.0 services can make it easier to display the data in a different way. Having versioning problems with shared documents? Web 2.0 allows groups of people to work on a document or spreadsheet simultaneously, while in the background a computer keeps track of who made what changes where and when.
In general, the key characteristics of Web 2.0 are:
- Web-based applications can be accessed from anywhere
- Simple applications solve specific problems
- Value lies in content, not the software used to display content
- Data can be readily shared
- Distribution is bottom-up, not top-down
- Employees and customers can access and use tools on their own
- Social tools encourage people to create, collaborate, edit, categorize, exchange, and promote information
- Network effects are encouraged; the more people who contribute, the better the content gets
Still confused? Then you should come to MIS class on Thursday, 2nd period at CE1, 114, there will be a big presentation on emerging technologies which includes Web 2.0
Entry #9, 20600793
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