Introduction: Consumers are no longer subject to loud shouts by the companies, or are they just gullible enough to accept the facts as they are exposed to. They think and know their rights as they hold a special power called the consumer sovereignty. It is rarely aruguable that a company's success derives from a strong, intimate and personal relationship with its customers. The saying that, "customer is the king", has become one of major business priciples and companies better be aware that these group of people should not be perceived as just money-makers, but a potential factors that can influence success on its longevity scale.
The company: As I was streaming through interesting video clips in youtube.com, I have found a very funny clip about Shizuoka Broadcasting. The above video is the one. This led my curiosity to search deeper about Shizuoka Broadcasting System, Inc. It is a Japanese broadcaster in Shizouka. Its radio station is affiliated with Japan Radio Network (JPN) and National Radio Network (NRN), and its TV station is affiliated with Japan News Network (JNN). However, it first started with Shizuoka Newspaper in 1941. Then in 1952 the broadcasting was born as the civil law radio station of Shizuoka. It was not until 1958 that it started its television broadcasting. Ever since then, the company has grown with viewer's attention of the SBS as it became more accustomed to Japanese tv station.
Expectations:The commercial was very interesting and simple. Basically the theme of the ad was that Shizuoka was enthusiastic about viewers' wants. However, was the ad just to catch viewers' attention without any firm promises or guarantees that the Shizuoka's main interest was really the viewers' wants? I have searched via internet and have found that Shizuoka is a real promise-keeper. In January 2008, Shizuoka has selected Datacraft, Asia's leading IT solutions and services company, to construct earthquake-safety High Availability Network (HAN) equipped with Network Admission Control (NAC). Shizuoka headquarter is based on Tokaido fault line where earthquakes occur every 100 to 150 years (last one being occured at 1854). The contract to adopt Datacraft by Shizuoka was valued at $600,000, but as Mr. Koichi Sugiyama (Managine Director of Admin Dept of SBS) said, “the SBS media organization has a long-standing commitment to ensure that it continues to broadcast news – on radio, television and in print – even in the worst possible physical circumstances", the investment is considered more valuable than the digits mentioned. Ever since the lesson of 911 attack of New York, a quick recovery in disaster is very crucial for broadcasters which communicate daily updated news and etc. In case of such emergencies, SBS is preparing to meet the viewers needs as they expect what is expected of a best broadcaster.
Conclusion: Not only is SBS dedicated in producing what they have been doing, they are concerned about the extreme circumstances. When such circumstances occur, SBS is ensuring the viewers to count on them to produce fast news. Truly, isn't that what the viewers want? Fast news despite the hardships broadcasters might face to produce them?
(resource) http://www.datacraft-asia.com/pages/subpage3_1.asp?page=3&rptid=262
(video link) http://youtube.com/watch?v=jsw_iBZlgMI&feature=related
#9 entry (20300742)
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