12. Danger of Hacking : Kevin Mitnick the most well known hacker in the world

Doing businsses over the web made things convinient for us in many ways, however it follows risks. The web is always exposed to the crackers. Recently the biggest retail site in Korea Auction.co.kr was cracked by chinese crackers and lot of private information was sold to different companies. Kevin Mitnick, is the legend in the world of hacking. When he was caught and prisoned, lot of students saw him as a hero. A movie was made about him, and if he was casted, it could have brought success however he was busy running away from the FBI.

Kevin drew into the world of hacking when he was very little and joined a hacker group in LA. He changed his grades in highschool through his hacking skills and only concentrated on hacking.

He quit highschool and began to hack into department of national defence in colorado. He realizes his knowledge wasn't good enough for it. Then he hacked into COSMOS systems and stole MircoPort system manual and ungrades his knowledge. What was amazing was that he hacked with computers that was placed for free use at the stores. It took him just couple of hours to couple of minutes to hack into DEC, Novell, Sun mircosystems and other IT companies.

In 1994, he made a big mistake of hacking into a Simomura Stomu's who was a japanese IT security expert. Stomu realized his compter was hacked and tracked down Kevin Mitnick. In 1995 febuary 15th, the King of Hackers gets arrested. At this time, Kevin had hacked into over 35 IT companies and stole informationn that was worth 30 million dollars. Allthough he didn't do any harm to these companies, hacking is a crime therefore he had to serve in prison for 2years. He is now working as a security consultant and his story teaches us the importance of internet security.

reference : http://blog.naver.com/kmc774?Redirect=Log&logNo=60013941895

12th blog by 20200652

LG and GE

GE announce that they might sell part of their division to LG.

As we know GE has 100 year of history as eletronic company

and also they have 2nd biggest market share in U.S. which

2o%. However, they are looking for companies that can

buy their part of division. Basically they have been

selected companies that located in Mexico, Turkey, China

and Korea. On the first hand, it seems a lot of benefits

to purchase part of their division on the other hand

it's extremely risky like a gamble. If it goes into

positive situation then, whoever purchases GE will

be the most dominant electronic companies and

also it will increase sales revenue and possess

more market share. The most synergy effect

is LG might compete against with HI-AL.

However, risky part of this business is

taste of customer and important directors in

each companies have to replace their position.

No body can predict the future, but What I

want to say is regardless of a risk it's better

to purchase because since GE has a good

relationship with retailers, it will give a

chance to sell to various customer in

different markets. The first step will be

hard, however, business is competition.

entry 12 20400402

New Transportation

Introduction: Engineers Yanagisa and Gennai from GEN Corporation have created this "chair-helicopter", Gen H-4. Above pictures are taken as the pilot Yokoyama Yastoshi drives this craft in Vinci, Italy on May 25th. This place is known for the home of Leonardo Da Vinci. During the Renaissance Era, Da Vinci is known as the first designer of early helicopter. By this demonstration flight in Vinci, it was relevant to fly this craft in the home of helicopter.

Function: It is able to fly up to 10~20 meters height at max. In the demonstration, the pilot flew about 5 meters high for about 10 minutes. The spectators were amazed by this small craft's power and abilities. It is very mobile as well as speedy; it goes up to approximately 88 kilometers per hour. Gen h-4 uses coaxial rotor; it has 2 rotors above the head with each of 4.5 meters dimensions. It uses the rotation of the propellar to float in the air. The gas tank holds 2 to 5 gallons with 4 independent motors that each carry up to 10 horsepowers. The weight is about 75 kilograms.

History and market potential: The design and invention of Gen h-4 starts from 1990. It was made in Japan by the above mentioned engineers. So far the price of this craft is $57,000 and it has been sold to Japan for 5 and USA for 2 crafts. Yanagisa quoted that the safety of this aircraft is very secure as long as the driver gets simple training, everyone can enjoy it, and he hopes his invention to be as common as the scooter for public.

Potential Market: I think it is a great idea to manufacture and have this kind of transportation available for public. Of course, there should be a legal structure to enforce new set of traffic laws. People should be required to acquire a special type of license as well. But just imagine driving one of these things. I believe in business opportunity of this invention. People will be thrilled to fly and get around to places where they need to go. So the next thing to do is probably get a patent of this invention once it has been approved as a transportation. Even if it is not accepted as a method of transportation, it might still be a good business opportunity. But the target consumer will be of the wealthier class.

source: http://news.naver.com/main/read.nhnmode=LSD&mid=sec&sid1=105&oid=092&aid=0001940250

#20300742 (#12 entry)

20600674 - Entry #12 (Bad advertisements)

Not all advertisements are good.

Advertisements can make or destroy a product.

So I came across some printed/online advertisements/banners and I’m featuring them here.

Advertisement 1:NikeThey have had this tagline for a long time now.So there’s somebody Just Doing It.

Advertisement 2:ColgateI would not wanna use Colgate for brushing my teeth after that.

Advertisement 3: Which of these air conditioners will you use? LG? or Samsung?

Companies might unintentionally be advertising really badly. ;)

As you see from the pictures of the air conditioners, colgate, and nike...

They were not made for advertisement, but due to poor quality and

poor location, it made the product look extremely bad.

11. Nintendo Wii in the Fitness market

Nintendo Wii is a game console that was released on 2006 November by Nintendo, Japan.

Nintendo Wii has changed the idea of game console around, targeting no only children but to all age groups. One of the main reason for its change is because Wii is extremely easy to control and includes games such as tennis and bowling which anybody can easily understand and play. Although Wii has not yet been introduced in many countries, its sales hit 3 million units. New York Times have reported Wii, which is just about $300 is entering the fitness market. New York Times is forecasting the Wii fit to be distributed in health channels along with the game channels. An average health machine costs $3,000, and Wii which costs just one tenth will be very attractive to the health industry.

This is how Wii works. The Wii is connected to the television and its sensor detect's player's movements. It provides upto 50 types of exercises listing aerobics, balance training, yoga and so on. One of the biggest reason for Wii's success in America may be due to large over weighting population. Instead of continous training, Wii helps to lose weigh through games and I believe it is the best solution in solving the problem of over weighting.

reference : http://e3nin.nintendo.com/wii_fit.html

11th blog by 20200652

Skinniest Phone in the World

Introduction: Believe it or not, this sexy looking device is the world's skinniest phone. It is designed by Tamer Koseli, who was bornn in Switzerland but now dwells in Turkey. This phone is called the "NEED". It doesn't have a camera function and cannot play mp3 files as songs. However, its interface uses touchscreen function. You can roll down the screen to see the bottom or upper menus of the screen. You can also write with magnetic pen the numbers you want to call and dial. Although it might lack fancy functions other phones might have, it has a sexy design unbearable with spec of width 2cm, length 14cm, and thickness of 0.5cm.
Uniqueness in the Market: There are many models of phone with many different functions. For example, camera phone, mp3 phone, and etc. The setbacks of these items are that although it has many useful functions, they do not overcome the abilities in functions than regualr digital camera, mp3 sound quality, and etc. Then, why not just go back to the old purpose of phone's use? People are more aware of design as they tend to be more expressive in their appearance. The clothes they wear, perfumes they put on, shoes they wear, jewelry they put on, and etc. This "NEED" phone is just screaming uniqueness. Imgine typing your own numbers to dial. Isn't that a fun concept with easy access? It really seems like a hit item.
Target Group: It seems that people of younger age would most likely to consume this item. People up to late 20s or early 30s seem like the most preferrable target group. However, you can color them according to older consumer's preferance; you can also distinguish the color to target certain sub-targets. For example, Gold- Luxury for the older generation, Grey- for more grave business men, Hot Pink- for youthful ladies, Dark Blue- for youthful guys, and etc. The design is a very important factor that sells the item, however, it seems very feasible that one might invest in the R&D of this product to have multi-purpose functions. Then it just might be the next iPod of the phone industry.

source: http://news.naver.com/main/read.nhn?mode=LS2D&mid=sec&sid1=104&sid2=235&oid=105&aid=0000008754
& tamerkoseli.blogspot.com

#20300742 (#11 entry)

Money is not just money

Consumers of coin collector have been increased

and value of coins have been increased at same time.

Bank of each nations have different strategy to sell

their coins to their customers. The biggest reason

that they are trying to selling coins is most of people

rely on credit card and less consumption of cash.

Therefore, bank need to find their cash cow in

order to make income consistently.

I think its of one of phenamenons which banks

are trying to make their income for shorterm.

As we know money is a lot easier to spend in

modern society with various options.

Maybe it is such spectacular news for coin

diggers but its only for a while. If all the

banks in the world trying to commerized

their cash as product, it will be value-less

eventually. My idea of the best way in

order to make profit is reduce size of

cash department and invest their capital

in order to make stable income.

20400402 entry11

20600674 - Entry #11 (Jeju seeks investment to become business hub)

The Jeju government said yesterday it will focus on three key development projects -- medical tourism, technology-based industrial complex and English town -- to develop the resort island into an international business and tourism hub.
Calling the island, "the land of promise," Kim Tae-hwan, governor of the Jeju Special Self-governing Province said in an investment seminar held at a hotel in Seoul yesterday that he will make the island the most favorable place to stay and to invest in East Asia.

The investment forum, which drew about 600 participants, was jointly hosted by the government of the Jeju provincial government and the Jeju Free International City Development Center.

Since the National Assembly approved a set of bills to expand autonomy and ease regulations on investment and education on Jeju Island last year, the provincial government has been stepping up to

lure Korean and foreign investors.

The Jeju government said yesterday it will focus on three key development projects -- medical tourism, technology based-industrial complex and English town -- to develop the resort island into an international business and tourism hub.

Calling the island, "the land of promise," Kim Tae-hwan, governor of the Jeju Special Self-governing Province said in an investment seminar held at a hotel in Seoul yesterday that he will make the island the most favorable place to stay and to invest in East Asia.

The investment forum, which drew about 600 participants, was jointly hosted by the government of the Jeju provincial government and the Jeju Free International City Development Center.

Since the National Assembly approved a set of bills to expand autonomy and ease regulations on investment and education on Jeju Island last year, the provincial government has been stepping up to lure Korean and foreign investors.

"I will try to minimize and simplify all of the administrative procedures for all investors," Kim said. The special law on Jeju autonomy expands the governor's power by letting the local government decide its own regulations on foreign schools, land development and investment.
Under the government's plan, the island will develop health care town specialized in medical tourism and "English town" to provide all-English elementary, secondary and higher education. The government also plans to develop a cutting-edge industrial complex for information and communication technology and bio-technology companies.

In Jeju, foreign corporations are permitted to run hospitals on the island while continuing to ban domestic profit organizations from the medical service sector.

The Jeju provincial government said it will ease restrictions on marketing activities by medical institutions targeting foreign patients and overseas Koreans who are not covered by domestic health insurance.

The Jeju government plans to open "English Education City" in southwestern part of the island to increase competitiveness of the service industry and curb growing deficits in the education sector.

The English town will also attract branch campuses of universities in English-speaking countries. The Jeju government said it is also discussing with the central government to relax regulations on foreign schools on the island .

Governor Kim said he will also offer a number of benefits for Korean companies planning to relocate their offices and employees to the island.
-----------------------------------------------------------------
Remember in class when Professor Abraham showed us a video clip on medical tourism?
Guess what?! Jeju, Korea, is also opening up to become a medical tourism site! Additionally, they are building an English town. ;) With medical tourism, an english town, and technology-based industry complex, I think more people will be attracted to Jeju, thereby making Jeju a more profitable tourist site. I am excited about this new investment plans by Jeju and I am looking forward to seeing this developments come true! If we attract more tourist, then that's more money for our country~ :)

Opportunity Cost

Human beings developed every part of subjects in the world with

resources through opportunity cost. 60's to 80's there was a word

called preserve but most of world focused on development area

to create profits. 15th of may WWF claimed a report that 1/3

of creatures in the world have been reduced through 35 years.

As professor mentioned on wed. class, regardless of different

aspect; developing countries like India and China also rest of

countries live like America. Limited resources can not maintain

world's consumers. Basically most of people understand

opportunity cost but result of nature is able to explain

opportunity cost matter is not everything. What I want to say

is systematic order in society has a big problem in order to

cooperate. As matter of a fact, air from tree is not enough for

human beings to breath now and rest of air we breath is depend

on ocean. As we know we don't have enough iron on land,

and regardless of air we breath; there is a theory that

human beings have to get natural resources that lied on

bottom of ocean. People still say this is opportunity cost

and I would like to say it is matter of death cost.

Development is good yet we have to consider the priority

materials.

20400402 entry10

Fun Marketing

Introduction

"Fun" is something that attracts people of young, old, rich, poor, and just about all. It makes people intriguing and and brings laughter. This is a universal concept. However, the new leading trend, today, is FUNOLOGY. It is a word combined of fun and technology. By knowing this basic human nature, one can become a successful consumer or a very rich businessman.

Market Application

Then how can this fun and funology concept be applied to the market industries which prevails throughout the world? There are many markets and industry competition among the companies. Products or services have no longer meaning in their original context. We live in a world where beauty prevails and fun supports these concepts of beauty. For example, even a mug is no longer just a ceramic cup with a handle. There are many colorful textures with different pictures of characters or designs. So as a competitive company, how can you distinguish your products or services from the others? People like to see different functions in electronics that are accessible through easier understanding. They also like every-day products--cups, knives, furnitures, wallsheets, and etc--in different colors and designs; people will no longer suffer the dullness of a product for its main purposes only. Then in terms of retailers or shops to provide these products or services, what kind of efffects will it have in terms of interior design, architectural atmosphere, and services of workers? They better have something attracting to lure consumers into their shops. Let the consumers interact with products before purchase and let them enjoy their shopping more. There are so many more ideas and fields businesses can explore and create. So the goal is to know the evolving psychology of the consumers.

Conclusion

Businesses need to be aware of the upcoming trends, hence become the "trend catcher". They also need to be aware of the power of simplicity. Generally, consumers seek easier, faster, more modern, stronger, and etc. products, however, if the product or service requires of complex function for the consumers to be aware of then it is no good. Because each generation has its own taste of preferrence, businesses must continue to know that trend. Being fun and simple is all there is to it to engrasp the attraction of the consumers and take hold of the market.

sources:http://annals.yonsei.ac.kr/news/articleView.html?idxno=245

#10 entry (#20300742)

20600674 - Entry #10 (VoIP)

VoIP - Voice over Internet Protocol

Today, I would like to introduce to all of you a really cool technology called VoIP (Voice over Internet Protocol). It is related to the terms IP telephony and internet telephony and you will definitely hear more often about this technology during the next several years.

There are three packets of communications: Digitized voice, data coexist, and video.

The video has become a major network consideration for 21st century organizations because it’s a bandwidth hog. Volp technologies enable analog telephone communications to be digitally transferred and routed over data networks, whether it’s a wide area network (WAN), a logical area network(LAN) or the internet.

How can business benefit from these enabling capabilities?
Many organizations found that they can save a lot of money off their monthly telecom expenses by using VoIP. I will mention some of the reasons.

1. Organizations can save money on long distance calls and those made on a WAN between intra office staffers who work in dispersed locations.

2. Organizations can reap savings by having data and voice traffic on one network rather than having to manage and pay for separate data and voice lines. This makes network management, and telephony system updates and upgrades easier. With a centrally controlled IP telephony system, any changes network administrators have to make to the telephone system such as adding a new employee, or when an employee moves seats, is much easier. Changes are made through a simple web based applications.

3. Another benefit is “Click to talk”. It is when online customers who want to speak with a live customer service representative can click on a hyperlink and be connected with the most appropriate rep for some human to human contact.



Here is a survey done on VoIP in America:

Isn't this technology so cool? Many organizations have already adopted VoIP into their organization and a growing number of organizations are planning to do so.

By: 20600674 (Entry #10)

10. Windows Vista threatening the growth of PC industry

With the release of Windows Vista(The latest Windows by Microsoft), the Personal Computer Industry was expected to grow, however customers are raising their voice for problems they are facing with the new OS.

Usually when new OS is released, people purchase new computers according to the system requirement of the OS. Back in 2001, when Windows XP was released, there was huge increase in PC sales. Windows Vista was expected to bring similar outcome, however it decreased sales of computers in Korea due to many problems.

What are the major problems of Windows Vista?

According to the poll that was carried out by vista4beginners.com, the two major problems Vista had was lack of proper drivers and application compatability issues. The problem that most bothered the Koreans was the speed problems. Koreans found the Vista OS too slow in processing. Vista continously faces problems not only with application but also with web interactions. Some software and driver companies mention on their websites that their product is no compatable with Windows Vista. These issues resulted big firms to cancel their PC upgrade.

Major PC manufacturers such as HP, Dell, Samsung, LG use Windows Vista as basic option, and they are already in contract with Microsoft to provide Vista along with their PC. Therefore buyers are waiting for modified Vista with fixed problem.

reference : http://news.mk.co.kr/outside/view.php?year=2008&no=305564

10th Blog by #20200652

Korean banks are expanding into CIS

KEB Launched Office in Moscow

It looks like the banking sector of Russia has lured Korean credit institutions. Korea Exchange Bank has opened an office in Moscow, Shinhan Bank is buying a small bank here.

Korea Exchange Bank (KEB) that rates the fifth in Korea in size launched the Moscow office in late April. The bank specified via its web that it set to arranging establishment of KEB’s full-fledged subsidiary in Russia. People in KEB consider the chances of acquiring stakes in the capital of Russia’s retail banks, explained a top manager of western bank’s subsidiary, who had talked to KEB representatives.

The bank will start by consulting Korean companies and the companies of Russia that have business with Korean firms, KEB’s statement specifies. “KEB is well-known in Korea, it enjoys solid authority and has been long eyeing Russia’s market,” said Roman Khapaev, who is the general director at Hyundai Motor CIS, the exclusive importer of Hyundai Motor in Russia.

KEB is by far not Korea’s only bank that intends to expand in Russia. Korea’s second bank, Shinhan Bank inked the preliminary agreement to buy out Finasovy Standard (Financial Standard) bank in late past week.

Since Korean companies aggressively investing in to CIS economies, I am confident that Handong students can easily qualify for vacancies, since they are familiar with Korean business culture and also have knowledge of local expertise.

Entry #11, 20600793

Memory is very important in business.

Forgotten projects, misplaced business cards and failure to remember someone’s name are all factors that undermine your success. Missed opportunities are commonplace but need not occur. Memory is a skill we can all develop and it’s vital for creativity.

People often ask me what the link is between memory, speed reading, creativity and innovation. Well, if you can remember something you have read, discussed, observed or did six days, six weeks or even six years ago and link it to a situation now, you will be much more creative.

How do you develop your memory? It is simply a matter of imagination and association.
Just like when you observe that you parked your car in front of a big tree, you create an image and connect it to something concrete.

To remember that a client’s address is 963 High Street, imagine the sum 9 - 6 = 3 floating high up in the air.

Professor Scott Lincoln is very good at doing it. He can tell you the names of students who is taking his class, without looking at roll. He usually associates students names with some object, that's how he learns korean language as well.

I am pointing this out that most of the time Professor Lee brings examples so its very easy for us to recall it. As a matter fact I remember Steve Jobs visiting Xerox and after that starting his own company with unpatented invention of Xerox.

Entry #10, 20600793

Web 2.0

Ask a dozen tech pundits to describe Web 2.0 and you're likely to get two dozen explanations as to what it is. The precise definition remains open to debate — and in some ways, that's exactly the point. This much is clear: Web 2.0 represents an important shift in the way digital information is created, shared, stored, distributed, and manipulated. In the years ahead, it will have a significant impact in the way businesses use both the Internet and enterprise-level IT applications.

As the name suggests, Web 2.0 describes a set of next-generation Internet technologies. These protocols and tools make it easier to create online applications that behave dynamically, much like traditional PC-based software. They're also highly social, encouraging users to manipulate and interact with content in new ways. Web 2.0 pushes computing power off the desktop and onto the Internet, which means less time and money spent on PC software administration. As a general rule, Web 2.0 tools are also less expensive than traditional software — and many are even free. Because they're Web-based, all you need to get started is an up-to-date browser.

In a Web 2.0 world, instead of merely reading a newsletter, for example, you might begin to publish one of your own. If you're frustrated by the way your current software compiles data, Web 2.0 services can make it easier to display the data in a different way. Having versioning problems with shared documents? Web 2.0 allows groups of people to work on a document or spreadsheet simultaneously, while in the background a computer keeps track of who made what changes where and when.


In general, the key characteristics of Web 2.0 are:

• Web-based applications can be accessed from anywhere
• Simple applications solve specific problems
• Value lies in content, not the software used to display content
• Data can be readily shared
• Distribution is bottom-up, not top-down
• Employees and customers can access and use tools on their own
• Social tools encourage people to create, collaborate, edit, categorize, exchange, and promote information
• Network effects are encouraged; the more people who contribute, the better the content gets

Still confused? Then you should come to MIS class on Thursday, 2nd period at CE1, 114, there will be a big presentation on emerging technologies which includes Web 2.0

Entry #9, 20600793

Leadership

Have you ever feigned confidence to superiors or reports? Hidden the fact you were confused by the latest business results or blindsided by a competitor's move? If so, you've bought into the myth of the complete leader: the flawless being at the top who's got it all figured out.

It's an alluring myth. But in today's world of increasingly complex problems, no human being can meet this standard. Leaders who try only exhaust themselves, endangering their organizations.
There is a better way to lead: Accept that you're human, with strengths and weaknesses. Understand the four leadership capabilities all organizations need:

a) Sensemaking--interpreting developments in the business environment
b) Relating--building trusting relationships
c) Visioning--communicating a compelling image of the future
d) Inventing--coming up with new ways of doing things

Then find and work with others who can provide the capabilities you're missing.
Take this approach, and you promote leadership throughout your organization, unleashing the expertise, vision, and new ideas your company needs to excel.

Incomplete leaders find people throughout their company who can complement their strengths and offset their weaknesses. To do this, understand the four leadership capabilities organizations need. Then diagnose your strength in each:

Entry# 8, 20600793

9. Dress like a successful businessman

Dressing appropriately creates an image of a trust-worthy person. Hotel emplyees can guess approximate income of their guests by seeing how they are dressed.

President Sugawara is probably the most well known image maker consultant. He has consulted most successful CEOs and news anchors in Japan. According to Sugawara, the follwing must be kept in mind to create good image

1) Avoid shoes with worn off heels and have them polished

2) Avoid white or patterned socks

3) Do not pull your pants up all the way to your belly if you have big stomch and have them ironed

4) Wear dark tone jackets. It appeals leadership

5) The backside of the jackets should not have fold marks

6) The sleeve of the jackets must be approximately 1cm shorter than the sleeve of the shirt

7) Bright tone shirts, such as pink yellow is only for fridays right before the weekend

Apart from above suggestions, it is important to carry a pen with you, so that you don't borrow from others. Apart from dressing, it is also important to have claean hair style, short and clean nails, clean breath, accesories and a memo.

reference : http://blog.naver.com/gregchoi?Redirect=Log&logNo=140021027010

9th blog by 20200652

20600674 - Entry #9 (Wrapped for Success)

Take a look at this car's design. It's Matiz, a campact car built by GM Daewoo. To celebrate the 10th anniversary of the Matiz, the company held a design contest for the car's exterior. The grand prize went to a college student Shin Hye-kyung. She received 3 million won.

When I saw this design, I thought that it would be really nice if the car manufacturers would put these kinds of designs (chosen by the customer) on the car exterior. If the car manufacturers allowed customers to choose designs for their cars, then we could each have an individual car that is distinctive. ;) We could personalize it to our style and taste.

about presentation

We had presentation last week and as a professor mentioned that

presentation has to be visualized when we have to present. Since

then, I am trying to visualize most of presentation for the most

of my classes. However, what I realize for presentation in the

real world is different from what I just learned. Even though,

most of presentation has to be visualize in order to deliver

information simple as possible to the other, presentation of the

real world has sort of different from what I expected. What I

realize is definition of presentation is for clients or listeners.

Eventually one of friends of mine who work at Deloitte showed

her presentation for LG Display and her presentation has a lot

of words. One of the biggest of reasons that has a lot of words in

presentation is taste of clients. I think if we look at worldwide

business then visual presentation is not the only way to present

to others. The best way to present is customize presentation for

clients in order to deliver as much as I can.

20400402 Josh Yoon entry9

Shizuoka Broadcasting (Interesting Ad)

Shizuoka Broadcasting (Interesting Ad) (continued)

Introduction: Consumers are no longer subject to loud shouts by the companies, or are they just gullible enough to accept the facts as they are exposed to. They think and know their rights as they hold a special power called the consumer sovereignty. It is rarely aruguable that a company's success derives from a strong, intimate and personal relationship with its customers. The saying that, "customer is the king", has become one of major business priciples and companies better be aware that these group of people should not be perceived as just money-makers, but a potential factors that can influence success on its longevity scale.

The company: As I was streaming through interesting video clips in youtube.com, I have found a very funny clip about Shizuoka Broadcasting. The above video is the one. This led my curiosity to search deeper about Shizuoka Broadcasting System, Inc. It is a Japanese broadcaster in Shizouka. Its radio station is affiliated with Japan Radio Network (JPN) and National Radio Network (NRN), and its TV station is affiliated with Japan News Network (JNN). However, it first started with Shizuoka Newspaper in 1941. Then in 1952 the broadcasting was born as the civil law radio station of Shizuoka. It was not until 1958 that it started its television broadcasting. Ever since then, the company has grown with viewer's attention of the SBS as it became more accustomed to Japanese tv station.

Expectations:The commercial was very interesting and simple. Basically the theme of the ad was that Shizuoka was enthusiastic about viewers' wants. However, was the ad just to catch viewers' attention without any firm promises or guarantees that the Shizuoka's main interest was really the viewers' wants? I have searched via internet and have found that Shizuoka is a real promise-keeper. In January 2008, Shizuoka has selected Datacraft, Asia's leading IT solutions and services company, to construct earthquake-safety High Availability Network (HAN) equipped with Network Admission Control (NAC). Shizuoka headquarter is based on Tokaido fault line where earthquakes occur every 100 to 150 years (last one being occured at 1854). The contract to adopt Datacraft by Shizuoka was valued at $600,000, but as Mr. Koichi Sugiyama (Managine Director of Admin Dept of SBS) said, “the SBS media organization has a long-standing commitment to ensure that it continues to broadcast news – on radio, television and in print – even in the worst possible physical circumstances", the investment is considered more valuable than the digits mentioned. Ever since the lesson of 911 attack of New York, a quick recovery in disaster is very crucial for broadcasters which communicate daily updated news and etc. In case of such emergencies, SBS is preparing to meet the viewers needs as they expect what is expected of a best broadcaster.

Conclusion: Not only is SBS dedicated in producing what they have been doing, they are concerned about the extreme circumstances. When such circumstances occur, SBS is ensuring the viewers to count on them to produce fast news. Truly, isn't that what the viewers want? Fast news despite the hardships broadcasters might face to produce them?

(resource) http://www.datacraft-asia.com/pages/subpage3_1.asp?page=3&rptid=262

(video link) http://youtube.com/watch?v=jsw_iBZlgMI&feature=related

#9 entry (20300742)

20600674 Entry #8 (Daddy diaper bags, barking robots fill ’08 niche)

Rucksack-like diaper bags that dads can carry without embarrassment, tourist packages for senior citizens and mobile phones with tracking chips for children are among the year’s most promising products, according to the National Statistical Office’s analysis of “BlueSumers.”BlueSumer, a word created by the statistics agency, means consumers drawn to “blue oceans,” a phrase that describes new, uncontested markets. The agency designated seven BlueSumer categories for 2008 yesterday.
They include:
1. parents of only children
2. young consumers seeking high-end goods and services
3. middle-aged and older consumers actively seeking travel and cultural services
4. childless couples and couples whose children have grown who have time for romance
5. stay-at-home dads and house husbands
6. people who live alone
7. children and parents concerned about the increasing crimes against children.

“We interpreted changes in social trends and consumer sensitivity based on national data,” the statistics agency said in a statement. “After analyzing the population, consumption and other statistics, we have designated the BlueSumers.”For example, the agency pointed out that people in their 50s accounted for 17.5 percent of overseas tourists last year, higher than any other age group. In addition, spending on culture and entertainment by people in their 50s or older is increasing. Accordingly, the agency said travel and leisure packages for older people and cosmetic surgery that hides aging are promising products.Also, with the number of sexual crimes against children under 13 rising to 1,081 in 2007 from 642 in 2003, worried parents will purchase mobile phones for their children with tracking chips and security services that guard children’s safety, the agency said.

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Due to the change in social trends, it seems like travel agencies, cosmetic surgeons, and mobile phones with tracking chips industries are going to do well this year 2008. With increasing sexual crimes against children, it seems like the industry with security services that guard children's safety is going to boom this year.
Also, with increasing babyboomers who retire, the travel agencies with leisure package programs for the retirees are going to do really well.

If you are planning to invest in Korea, invest into the industries mentioned above.