What is guerilla marketing:
Unconventional marketing intended to get maximum results from minimal resources. Is a marketing statics that is not bind by location or time. It is revealed where there are lots of people with out any previous advertisement. I think people want something new. Something that will shock them.

In my design class we have to think of new marketing strategy and how we can incorporate them to design.

Guerilla marketing is not only for selling but it also help people to think of the situation one more time.

Here are some of the example of guerilla marketing

in germany they have basket ball layout on the garbage bin
donation for the homless
interior design
anti- "BIG" company (independent coffee house)

"vandalism, street-art or guerilla marketing?"

so what do you think?


20400681-entry 3

Business perspectives

Russia is an emerging economy along with China, Brazil and India. Compare with other emerging economies much of its economic rise came thanks to oil prices. Russian president Vladimir Putin was wise in distributing petro dollars among ordinary Russians. But the question remains how long Russia can ride this wave of high oil prices?
It does not seem there will be a dramatic change in oil price in near future, oppositely it is going up and Russia's finest oil is priced 113$ per barrel. The main threat to Russian economy nowadays is their mentality. Russian authorities need to learn from their Chinese counterparts to keep politics as far as possible from business. Let me bring couple examples where Russian government harmed russian consumers.

First is when Russia banned meat imported from Poland, because Poland was willing to host american missile defense system. As a result of it russian consumers had to pay almost 67 cents more per each kg of meat at stores.

Second one would be when Estonian authorities relocated Bronze Soldier memorial, Russian government made sure that businesses did not use Estonian ports which used to handle russian cargos. Consequently it is hard for importer since they are losing opportunity to save some money by using estonian ports, since Estonia is a member of EU and has low tariffs.

For some people it might seem pure political problem and they might agree to that economical pressure should be used in order to defend your interests, but I am confident that it is not wise to do so at the expense of your own people, whom you make to pay more for the same product.

I wrote this article, since Prof. Lee mentioned in the class about perspective of korean conglomerates. I believe each culture is unique and should be preserved, on the other hand when it comes down to business we should able to use strategies and tactics which our opponents use and get rid off the so called "fats".

Entry 3. 20600793

energy crisis

As prof. Lee mentioned in the class, consumption of enery in the world is increasing enormously.

One barrel of oil costs more than $100 and most raw materials are 2 times more expensive.

Basically this is a matter of management; all the natural resources are given by Chirst but

people on the Earth wasted this resources to make their own profits. Humanbeings are looking for their own comfort and conveniance; it causes us to improve technologically. People are

always to find their profits to imrove their life based on capitalism in modern society. Most of

people think capitalism is the foundation and fundamentality in this society but when you look

at the world deeper, there is a word called "energy". Without energy, there is no way to operate

or improve. When I look at oil problem on news, they don't really talk about environment and

they prefer to relate most of matters with capital. Well, money is good but we all have to

consider what is the priority.

20400402 Josh Yoon Entry 3

Consumers Are Holding Back

I was reading the Business Week today and it said that Americans are postponing their purchases of pricey items (cars, homes, clothes, and electronics) due to economic uncertainty.

For many years, Americans craved and loved big-screen TVs, McMansions, SUVs, and new wardrobes. However, today a large numbers of Americans seem to have entered a state of consumer paralysis. They simply are not buying.

The temperature readings that came out on consumers this week were almost uniformly bleak. Auto sales fell in the first two months of the year (BusinessWeek.com, 3/18/08), and J.D. Power & Associates predicts total U.S. sales in 2008 will total 14.95 million vehicles, which would be the lowest annual total since 1995. Retailers are struggling, from discounters such as Target to midmarket department store chains like J.C. Penney to Nordstrom at the higher end. And even the top-performing electronics chain, Best Buy, has cut its fiscal 2008 profit forecast, blaming weak sales of TVs, digital music players, cameras, and video games.

Also, consumer expectations about the future are at their lowest point since the recession in the early 1970s.

What's keeping some Americans up at night is uncertainty. Uncertainty about the fate of their employer, about steadily rising gas and food prices, and about their ability to handle huge credit-card bills or resetting mortgage rates. "Consumers are concerned about future job prospects, and the high level of gas and food prices has devastated the financial situation of lower-income households," says Richard Curtin, a University of Michigan research associate professor and director of the Reuters/University of Michigan monthly consumer survey, which will come out later this week.

The only thing that people load up on these days are basic necessities (BusinessWeek.com, 1/17/08). They flock to stores where they can save money by buying items in bulk—places like Costco, which reported earlier this month a 31% profit increase in its latest quarter, and BJ's, the warehouse-club chain that reported that its profit quadrupled in the first quarter. Sales of food and other grocery items increased at Wal-Mart Stores, giving its February retail sales a 2.6% boost.

The broad environment of US society is in the phase of uncertainty and if this continues, big companies like General Motors and General Electric are going to have a difficult time fighting off recession.

Big companies and manufacturers should come out of an idea to surive through this economic uncertainty and recession in consumer purchase.

BY: 20600674 - Entry #3

3. Story of successful business man Vijay Mallya

I would like to share about an Indian business man, Vijay Mallya, who is now the president of UB group in India. His father, who was the former president of UB group died in 1983, leaving him in control of an empire with annual revenues of $100 million. Vijay Mallya was only at his early 20’s at the time and then entire company started to worry and board of directors thought the company will break down in no time because of his lavsih lifestyle. Vijay Mallya spent most of time spending tremendous amount of money attending parties and traveling with models. When Vijay became the Chairman of UB group, he sold out many of UB group’s businesses. Out of 22 businesses he inherited-ranging from a brewery to a drugmaker to a battery manufacturer he only kept those that were very profitable. Then he established Kingfisher Airlines which became a great success. Today, revenues for the UB Group run to $1.2 billionVijay’s net worth is estimated at $1.5 billion-a figure he doesn’t quibble with. He has a collection of 42 homes scattered across the world, 250 vintage cars, a customized Boeing 727 and two other corporate jets, and three yachts including the Kalizma, a 165-footer once owned by actor Richard Burton. Now, he’s aiming to go global. Vijay Mallya hopes to begin Kingfisher flights to the U.S. and Britain by the end of the year. Vijay Mallya’s story supports what professor told us in class about how Korean companies keep investing in all fields of businesses. Selling off non-profitable business and investing more on a profitable business is a good business strategy.

3rd Blog by 20200652

3. Second Chance Through Business

In Los Angeles, where gang affliated crimes and criminals are "over-populated", there seems to be a new hope of light amongst the dark corners of the streets. A corporation like Homeboy Industries has started 12 years ago in a converted warehouse(Homeboy Silkscreen). It made T-shirts just like any other competitors in the same industry. However, the only distinct difference was that the company hired ex-gang members as its employees. While skepticism may arise, the company had revenue of $1.1 million last year to help offset the company's expenditures.

Homeboy Bakery, another branch of Homeboy Industry, has a new plant that has $3 million in ovens and machineries. The manager of Homeboy Bakery, Alvaro Ocegueda, supervises 25 gang members who have become bakers under his guidance and special training at Los Angeles Trade Technical College (2-year community college). He hopes to produce millions of dollars in revenue throughout the next three or four years. Homegirl Cafe also made $220,000 within five months by serving breakfast and lunch six days a week. This successful revenue is credited to Patricia Zarate (cook and manager), along with 27 girls who were gang affiliated. Homeboy Maintenance makes about $6000 a month, while as Homeboy retail store sold $25,000 in Homeboy shirts and caps in a recent three-month period.

Although the Homeboy Industry may seem like a potential conglomerate, it is a nonprofit charitable corporation that last year had a budget of $5 million and goals that emphasize rehabilitation over revenue. Rev. Gregory Boyle (executive director), who is a Jesuit priest have found this organization two decades ago in East Los Angeles, emphasized that rehabilitation for gang members is the primary goal for Homeboy Industry. It is not simply about seeking a talent and hiring of the employees but rather, this company helps by providing mental therapy to gang members, housing assistance, job development counseling and tatto removal treatments. In conclusion, core purpose of this corporation is not about money but a second chance to those who have side-tracked and showing them the possibilities of their potentiality. What amount of digits in total revenue can match up to a man born again in the light?

-20300742 (#3 entry)

Reds go 3 points clear as Chelsea held by Spurs

Wednesday night produced a comfortable win at Old Trafford for United as two piece's of Ronaldo magic sunk Bolton. The Portugese winger bagged a brace with 2 early first half goals to kill off a Bolton team lacking in any kind of killer instinct.

The match was notable for another stunning free kick from the number 7 as Ronaldo unleashed a rasper to strand Bolton goalie Al Habsi. This piece of brilliance came after the fleet-footed forward had already broken the deadlock with a well taken half volley after a goalmouth scramble from a Nani corner.

Ronaldo's quality aside, the biggest talking point of the game was Fergie's team selection, as the wily Scot rested 3 of his 4 first choice defenders ahead of the big game against Liverpool this Sunday. Sir Alex did state that Rio Ferdinand had picked up a knock, but this blogger would be amazed if the cultured centre-half didn't start against United's bitter rivals on Sunday afternoon. The omissions of Paul Scholes, Evra, Wes Brown, Ferdinand and Rooney indicates the gaffer had one eye on the decisive clash at the weekend.

On a side note, Ronaldo was given the United captaincy in what could be part of Ferguson's charm offensive to keep his star man out of Real Madrid's clutches once again this summer.

While the United result never looked in doubt, Chelsea and Tottenham played out a pulsating 4-4 all draw at White Hart Lane. Chelsea will feel they should have won, after squandering the lead on no less than three occassions. Spurs will also feel they should have taken the points though as Ashley Cole should have walked for a horror challenge on Alan Hutton in the first half. Added to that, Dimitar Berbatov missed a golden chance to get a late winner after being denied by a tremendous save from Cudicini.

All in all a good night for United - now 3 clear of the Gunners and 5 points ahead of Chelsea. A win against Liverpool this Sunday will see that lead extended over one if not both of these teams as all eyes will be on Old Trafford and Stamford Bridge when the top four go nose to nose.

20400241-#2nd Entry

United Go Top as Derby Restore Some Pride

It was a good day for United in the Premiership on Saturday as Fergie's men ground out an important 1-0 victory over bottom of the table Derby which springboarded the Reds to the summit of the league table. Even better news was to occur later in the day as Arsenal's league form continued to capitulate with a 1-1 home drawn against Middlesboro - leaving the Red Devils at the top of the shop on goal difference, but with a crucial game in hand.

The win over Paul Jewell's Rams should have been business as usual for Fergie's boys, however this win was far from routine. Derby were coming into this one after a 6-1 spanking at Stamford Bridge in midweek and for the first twenty minutes it seemed inevitable that they would have their collective asses handed to them once again as United, and Ronaldo in particular, carved open some excellent chances.

However United spurned chances and as Derby weathered the storm it was they who nearly took the lead before the break, with United debutant Ben Foster twice denying Scotsman Kenny Miller.

Indeed it was fairly lively debut for Foster, who had a good game despite leaving some question marks over his kicking. Interestingly, his opposite number was former United goalie Roy Carroll, who probably had a better game in this one than many he had when representing the Red Devils.

Thankfully for United, the Irishman's goal was eventually breached with Wayne Rooney crossing in for the unstoppable Ronaldo to put away his 31st goal of the season in the 74th minute. After the Portuguese had broken the deadlock the result was never in doubt, with Carroll again having to deny his former team mates on more than one occasion.

The importance of this result was compounded by the news that Arsenal were later held to their fourth league draw on the trot with Middlesboro grabbing a share of the spoils at the Emirates. Ironically for the Gunners it was Arsenal old boy Jerome Aliadiere who did for them with a goal for the Smoggies on his return to North London. Kolo Toure bagged a late leveler for the Gunners but it wasn't enough to return Wenger's team to pole position.

This could be a crucial weekend in the title race with Arsenal gearing up to face Chelsea, Liverpool and United in three out of their next four league fixtures. Not to mention the added distraction of what could be two energy sapping games against Liverpool in the Champions League during this spell.

Only a fool would count Chelsea out of the race and despite some poor cup results, Avram Grant's flat track bullies are stalking the top two with brutal efficiency. Another league game and another win saw Chelsea's impressive league form continue at Sunderland as John Terry popped up with a crucial goal to put Roy Keane's Blackcats to the sword. This leaves Grant's men within just 3 points of both United and Arsenal, and like United, they have a game in hand on the Gunners.

Those games in hand will happen this Wednesday night as United entertain local rivals Bolton Wanderers and Chelsea travel to their Carling Cup conquerors Tottenham Hotspur. United have eminently the more winnable fixture and while Bolton will be looking to inflict an unlikely double over the Champions, Ferguson has enough aces in his pack to get a measure of revenge over Megson's men. Make no mistake, if United fail to put a bit of daylight between themselves and Arsenal on Wednesday night, then it can be considered an outright disaster by anyone's standards.

Chelsea will also have revenge on their minds as they go into the first of two consecutive clashes against North London opposition. Spurs made Chelsea look ordinary in the Carling Cup Final and the Ramos Revolutionaries will be more than confident of taking some points off their bitter local rivals on Wednesday night. The match may also be a true litmus test of Chelsea's title aspirations, the team from the Kings Road have bulldozed inferior opponents all season (Barnsley aside), but have come up short in the big league matches and in two recent cup ties. If they are going to keep pace with the leaders then the Stamford Bridge outfit really need to take something at White Hart Lane and while their outstanding record on this ground shouldn't be ignored, Ramos's team may have a psychological advantage following their Wembley victory.

In the cold light of day, even a Chelsea loss won't knock them out of the race this Wednesday, chiefly because both United and Arsenal need to visit the Blues before the end of the season and Chelsea's home record is second to none. However, failure to take the points against Spurs will leave Grant with a bloody nose, and the media, possibly along with Chelsea honcho Roman Abramovich, will start to sharpen those knives once again.

20400241-#1st

Christians in the Business world

Millions of Christians head off to their work/careers each day without a true sense of meaning and purpose in what they do for a living. Many of them are bored, and simply waiting for “something better to come along.”

God’s design and plan for our vocation is that our work and how we go about it would be an act of worship to Him. God wants us to understand that what we do for a living is part of our ministry and mission field to further His Kingdom and to bring Him glory.

Our guest speaker on Tuesday, Ray Hilbert, covered a very important topic. It was about how Christians should approach the business world. I, personally, had a lot of questions concerning this topic.

Ray Hilbert, during his lecture said that we need to maintain a balanced life between work and family. This got me thinking. As a Christian, we are called to glorify God through our work. Being a salt and light in the workplace is surely glorifying God, but isn't doing well and excelling in the marketplace glorying God as well?

In a market and society where everyone is busy competing with each other, cutting on sleep and family time to work more to excel and succeed others, how could Christians glorify God by succeeding others in business if we do not work as hard as them? I believe that Christian companies should become the Best company in the world. If so, shouldn't Christians work harder than others to become the BEST? I wonder then, is it possible to become the BEST if we maintain a balanced life between work and family? I would like to maintain a balanced life as well, of course. Professor Lee also mentioned during our lecture that many people neglect their responsibilities at home during the rapid growth and competitive turbulence phase of the production growth.

What are we as Christians to do? Are we to sacrifice becoming the best company in order to maintain a balanced life? What does God want? What is biblical?

We Christians want to glorify God by setting up the Best company in the world. But is this possible when we maintain a balanced life?

How could we say that we are going to change the world or even the business world/marketplace when we are not doing well in business?

We need to excel in business to influence others. If so, don't we need to work harder than others to do well in business?

However, if we work hard and neglect our families, then God will not be happy because we are not being responsible by looking after our familes.
On the other hand, if we go home at 6 o'clock sharp and spend time with our family, maintaing a balanced life, while others are working to succeed and excel, non-Christians are succeeding us in business and influencing the world.

What is biblical about this?
What is your opinion?

I would really like to hear your comments on this topic.
I don't know what is right.
I truly want to know what is biblical.

Is it possible to be the BEST and still maintain a balanced life?
Or do we have to sacrifice being the BEST to maintain a balanced life?

By: 20600674 - Entry #2

Want to Make Big Bucks? Believe in Yourself

Recent research proves that strong self-esteem translates to a higher financial income - whether you have wealthy parents or not. Researchers at the University of Florida found that high self-esteem leads to earning more money. If getting rich is connected to a positive self-concept, do all wealthy people enjoy high levels of positive self-regard? Well, let's see.
University of Florida management professor Timothy Judge says, "People with high opinions of themselves as teenagers and young adults drew bigger salaries in middle age than their less confident counterparts, and the gap was widest for those from privileged backgrounds."

This means that even if you grew up with affluent parents you're more likely to earn more money if you have high self-esteem than unconfident people (with rich parents). The financial status of your parents gives you a boost up the ladder, but it's your self-confidence that translates to big bucks in the long run.

Professor Judge found that self-esteem makes more impact if your parents have professional occupations or backgrounds. People from affluent families earn $28,000 more per year if they're confident, as compared to those who have wealthy parents but aren't confident. Those from less advantaged families only earn $7,000 more if they have high self-esteem than those who have lower self-confidence. Your background makes a difference for your future, but your self-confidence gives you that extra boost to succeed.

Not all rich people enjoy high self-esteem. It depends on various personality and family factors, one being how the wealth was achieved. For instance, working, planning, failing, and readjusting your goals is more likely to lead to a positive self-concept than inheriting a few hundred million dollars from mom and dad. Struggling for financial wealth or any type of success can lead to a healthy self-concept, unless of course it was obtained through illegal or immoral means. If you feel bad about yourself, money won't increase your self-esteem. Neither will losing weight, sprucing up your appearance, or buying a new red sports car.

One way to build a positive self-concept is to succeed at slightly difficult things and learning to bounce back from failures. Try setting small challenges at which you're likely to taste success, such as making conversation with a stranger at a party or speaking up at a meeting at work. Work up to bigger goals, and go easy on yourself when you stumble.

You dont have to be hard on yourself and too negative. Every human being is truly unique and you are as well, no matter what other people might say or think about you, you should always keep in mind that your opinion is what that matters.

Entry 2.

20600793

Equus and Genesis

As prof. Lee gave a lecture about Gap in class, a lot of companies

in the world came out with different name of brands based on

a same route or foundation. As matter of a fact, the world's

well-known companies have a lot of branches. Such as Lexus, Acura,

Audi, Sprite and so on. However, when you look at Korean

companies,there is no such branch company that has luxury brand.

Recently, Hyundai-car launched two branches, which are Equus and

Genesis. Equus launched couple years ago and the result tells us that

it wasn't successful. In my opinion, two facts are affecting branch

business in korea; one is Koreans' mentality matter and another

is company's marketing problem. Mentality matter is people in korea

consider korean brand as cheap brand, and the other hand they

don't believe in their product. Marketing problem is even though

Hyundai launched Equus and Genesis in different ways, they sell

Equus and Genesis at Hyundai-Car dealer shop. Which means even

if you invest capital to differenciate one and the other, image itself is

too strong to new launching company. Fundamentally, launching and

investing are not everything for branch business and I think their

new step is to seperate their new image from original like Toyota and Lexus.

20400402 Josh, Yoon Entry2

2. Differentiation & Innovation

The name "pimp watch" is quite common among the youth who has consistant intrigue in fashion. Let's first talk about the word "pimp". It's funny how people don't use the word to demean someone, neither perceived as a derogatory term. Pimp actually means hip, cool, awesome, stylish or represents just about anything that is generally positive; it no longer means a fearful, afro-haired man in his pink tight pants with purple fur muffler who prefers to slap their prostitutes with their back hand rather than forward hand.

I came across an ad few weeks ago in a fashion magazine of a product called the "pimp watch". Its slick design caught my attention but rather I was confused. It had no dials but only several dotted lights. At first, my thought led me to believe that it is just a fashion item with no purpose but to attract others whenever it lit up. Unable to conquer my curiosity I did a research on the internet. It comes out to be that pimp watch is actually a time indicating device. It had its own unique way of reading the time. And this product uses LED (light emitting diode or luminescent diode) to produce light. Basically what the company did was differentiate and innovate the watch. LED is used in TV, computer, or any other electronic devices which indicates light and various colors. Company used such a commonly used device to create a new product. Also the time reading method is very unusual, however it is an innovation of how people read time without the dial (this is very fresh). On top of that its name is of younger generation's commonly used term. I think it is a brilliant idea and for fun I have purchased my own.

-20300742- (#2 entry)

commision charge fee of bank

As we know we all live based on capitalism, basically money has to come and go around. Most of people in modern society has at least one bank account and use their bank in various ways based on their purpose. Which means bank is a route and high way of money, because it moves
around and transfer from one to others. As we pay money while we're on high way, money itself
get charge from bank in order to transfer in Korea. Cost of price is obviously ridicuous, because
commision fee is $3 in korea. In terms of commision fee in korea is no matter how much money
moves around, it still costs you same. What bank saying is how much money you send it costs
same for them. However, even if what they said is right, this is unfair to customers who send little amount of money. Bank is part of service business and in order to run business they have
to consider customers' service. It's privilege to have banking business in capitalism society, but
they shouldn't abuse their privilege.

20400402 Josh, Yoon entry 1

Exporting emerging Korean cultures to other cultures

Most of we are familiar with the term 'Samurai', 'Ninja' and 'Geisha'.

These words are known not only in Asian cultures but worldwide.

They appear as heroes in movies, games and animations.

It is because Japan had succeeded in selling their cultures to other places.

Then what is the best source we have in Korea that we could sell to the world?

Korea has one of the longest history in the world and I am sure many will be interested to learn about our tradition, but what I believe is more intersting to everyone, especially to the newer generation is new emerging culture of Korea.

Korea has the fastest internet connection in the world and people are adapted to IT than anywhere else in the world. Most of cyber events, problems, researches and cultures start here in Korea.

For example, the term 'ProGamer' or the occupation started in Korea and Pro Gaming Leagues and teams were first formed in Korea. The Korean term 'Gosu' which refers to master, superior, high-grade player, has become a common term for all the gamers of the world. I was surprised to see many American game sites that inculded the term 'Gosu'.

Personal web page, Cyworld has started years beofre in Korea and America's Facebook succeeded after years later.

Another good example can be NAVER KnowledgeIN (지식인). Every problems we face, and questions we have, others have it too. It is very useful tool to solve a question. It is amazing there isn't STILL any similar site in English. Thier concept is differnt from a search engine. Whenever I get sick, I look up on searching for my symthoms, and it gives direct result and I know what my illness is. This is something that can't be done through search engine such as google. (I can't search for 'I have headache and bad stomach.') Starting a site with similar concept in English I strongly believe will bring success.

Korean language itself is very descriptive and flexible, and Koreans too have great ideas in humor and stories. Well known emoticons such as :) or ;p are widely used among English users, but Koreans streched further and came up with creative emoticons like

d(-.-b) = Thumbs up

ㅠ_ㅠ = crying

(/-.-)/ㅕ = Flipping a table

I believe that our ideas and emerging culture is a great resource and a valuable item that would sell. I often come across extremely humorous, great stories and ideas that I am encouraged to translate it to english and share it with the whole world.

We are the first in taking next step of the cyber world. This is the field we are ahead of others.

And exporting our new culture, will definitely be a good business strategy.

- 2nd Bolg by 20200652

Vision!

More than 800 new students were admitted to school this semester, the classes now have 40 to 50 students, the line to cafeteria is so long that it even reaches Creation dormitory during lunch time. So the question arises why so many people keep coming to Handong, even though university still young and has a lot to improve.

In this dynamically changing world universities not only have to provide best possible education but more importantly vision and spiritual atmosphere for students from all over the world in globalization effort.

As the days are passing, months are coming; years changing to centuries Handong Global University is working hard with new generation of humanity in order to make a world a better place to live for each and every one of us.

Alibek 20600793

Stay Hungry, Stay Foolish!

From Steve Jobs' commencement at Stanford University:

Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle.

by: 20600674 - Entry #1

Business Cards

Through this blog I want relate design into business stragety.

In Business the first thing you take out when you meet a person is your name card or your business card.Name cards or company cards are small but its more that just introducing yourself.Now days business cards are also form of advertisement to the company. It helps them to remember and be interested by it.Name cards also help individuals to express themselves.

you have to scratch like a to find out what inside.

dentist business card. You don't even need to read the information to know about it.

different shapes

you can even eat it

Business card shouldn't be kept inside a wallet and be forgotten about it. It has impact other so they can have a positive image toward the company. I think it personal name cards are also helpful to make an impression to other people.

20400681 entry 1

Our Behavior... Our Habits...

The first lecture from Professor Lee about natural resources becoming more and more scarce has brought our team a topic to reconsider. The money that most people love or need (if the word love builds uncomfortable conscious for some) has changed our life style. The chopped trees by the acres of field no longer think sky is the limit. Mother Earth is exploited as we drain every ounce of her blood for gas. By the old saying, "we are what we eat", we can presume that gluttony of our consumption pattern has distorted our efficiency. We are greedy and it seems we are consuming ourselves to death. We believe that this is a topic our class should hold seriously.

-Isaac Yim 20300742 (#1 entry)

Business Idea for T-shirt

I thought of an idea of selling T-shirts with hilarious pictures and texts.
There are many online sites where they print any design we ask for.
There are couple of sites in America, but they don't ship it all the way to Korea
and it is much cheaper to make it here.
The following is one of the biggest sites for funny shirts
http://www.bustedtees.com/
We could use this sits as design reference and create our own design
and try selling them to handong students.
Instead of making many prints with one design,
if possible we could print different designs for each shirts,
because people, especially Koreans don't like wearing clothes others have.
(not team, club, 단체 shirts)
We could also apply Korean language to T-Shirts.
There are three designers among us, so I thought may be we could think about it together.

-20200652 Yohan Kim

Welcome all SIERRA MEMBERS.

Welcome to Sierra Blog Site for Business Strategy Class this semester.

Here're the names of our group members.

Kim, Yohan
Yim, Isaac
John Yohan Park
Josh (Jong Kwon) Yoon
Sharon Hwang
Julia Ji
Alibek

Let's have fun!