Introduction: LG has stepped up to the plate to compete with iPhone, with its beautiful touchscreen, access to mobile TV, and a 2 megapixel camera. Both devices are similar in design. It is streamlined, simple, and beautiful. However, LG Vu (phone) is more capable. It is one of the first device to have Flo TV mobile, TV service through AT&T service. Consumers can watch MTV to CNN with very clear graphic visuals and sharpness, just for $15 a month. iPhone is also available of providing the TV service from AT&T, but their latest model can't tune into that TV service.
Differentiation: Obviously, LG has taken its technology into more advancement that its competitors. Vu also has other gadgets that makes it more "fun" for the consumers. For example, the phone has vabration method whenever the touchscreen buttons are pushed to let the users know the button has been pushed. In addition, by the tilt of the screen, it automatically adjusts the screen view accordingly, so that the users can watch the content whenever it is vertical or horizontal. Web browser function is also embedded in Vu. Websites are viewed in orignial HTML format just like the actual internet websites sited through computer. Finally, it has the state-of-art megapixel within a phone that gives a very sharp quality in digital camera mode pictures.
More improvements required: Vu is very functional, however, it is not complete in terms of filling the gaps of technological inefficiency. For one, Vu has weak internet connection compared to the other competitors. Samsung has very strong and flawless connection to internet. Vu also has weak power in batteries than iPhone and Samsung. The lifespand of one battery until it needs to be charged is about half the time shorter than the strongest battery inputted device, like Samsung's products.
Conclusion & Marketing Proposals: We are living in a day where one day's absence of cell phone provides very troublesome inconveniences. However, cell phones being part of our lives for some time now, not only consumers seek the function of communication from the cell phones but also the design. LG Vu is an exemplary model to meet design aspect of customer satisfaction. It is very sheek, sharp, and luxurious in design. Also, people want phones that have multi-functions. A cell phone without a camera is so not attractive, even though most people have a separate digital cameras. Internet access through mobile phone has become very convenient too. You can download movies, use the GPS system, and view news from it. However, in terms of LG's potential success in marketing, it should sponsor for direct formative advertising. iPhone has a very strong brand image through iPod, and in order to compete, they should advertise their technological lead in the mobile market. Also, a product can quickly fish its customers but the reliance in the product is the key factor that builds a loyal relationship with the customers. As mentioned in the "more improvements required" section of this blog, LG should really look into their technical difficulties and reduce the defects. Also, it is important to have customer service, after-purchase services, and customer satisfaction measures. In the end, it is the one who snatches the heart of consumer's that last in the global competition.
(#20300742, #14th entry)
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