CUV next generation of SUV

CUV(Cross Utilities Vehicle) is a target as next generation

of SUV. Price of gas is dramatically increasing and one

barrel costs $130 today. Motor companies in the world

focus on CUV. There are 20 different types of CUV came

out as a model recently and it seems like blue ocean for

each company but it will be a red ocean pretty soon.

Two different types of CUV already came out in Korea

and including Japanese and European companies

already produced various CUV. CUV is not a luxurious

vehicle yet it has a lot of potential to grow up. It has

different way and purpose to use. As we learned

most likely star productof each company is familiy sedan.

However, a lot of customers want to have SUV and

cost of CUV probably will shift customers' consume.

Basically the biggest concern in this case is how to

present to customers.

20400402 13th edition