Ipod, Lucky Strike, LG Chocolate Phone, VW Beetle, Nike Airforce one, Sony Walkman, what are their similarities? What attracts the customer's first sight? Sales of these products exploded all over the world for their design. What made Apple's ipod so successful? Does Apple have the best mp3 technology? Does new Volkswagen Beetle have better horsepower? Their design is what brought them success.
When LG Chocolate phone developers were discussing about the release of Chocolate Phone, technicians and user interface experts opposed its release while fought for it strongly. LG made the final decision to release the Chocolate phone through strong impose by designers and it swept the phone industry all over the world. At the time, Chocolate phone became a big issue on the world's news, internet and magazines. It was selected as one of the world's top 5 well designed phone by british electronics magazine 'STUFF'. What can we learn from this case?
As more businesses are transforming into E-market, design has become very crucial element in customer's decisions. In the eyes of designers, designer is what is most important in the product. Similarly in the eyes of engineers, performance is what is most important in a product. All though they are equally important, lets take time to think about what we consider more when we're purchasing a product. Is there really a huge difference in technology today? Do we really feel the difference in watching Samsung and LG TV? Why do people chose listen to Ipod, ride Beetle, talk on chocolate phone when there are chaper products with better performance? All though there might have been other factors may have added to their sales we should regard the impact of design on customers.
No references. 100% Own thought.
13th blog by 20200652
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