11. Nintendo Wii in the Fitness market

Nintendo Wii is a game console that was released on 2006 November by Nintendo, Japan.

Nintendo Wii has changed the idea of game console around, targeting no only children but to all age groups. One of the main reason for its change is because Wii is extremely easy to control and includes games such as tennis and bowling which anybody can easily understand and play. Although Wii has not yet been introduced in many countries, its sales hit 3 million units. New York Times have reported Wii, which is just about $300 is entering the fitness market. New York Times is forecasting the Wii fit to be distributed in health channels along with the game channels. An average health machine costs $3,000, and Wii which costs just one tenth will be very attractive to the health industry.

This is how Wii works. The Wii is connected to the television and its sensor detect's player's movements. It provides upto 50 types of exercises listing aerobics, balance training, yoga and so on. One of the biggest reason for Wii's success in America may be due to large over weighting population. Instead of continous training, Wii helps to lose weigh through games and I believe it is the best solution in solving the problem of over weighting.

reference : http://e3nin.nintendo.com/wii_fit.html

11th blog by 20200652

Skinniest Phone in the World

Introduction: Believe it or not, this sexy looking device is the world's skinniest phone. It is designed by Tamer Koseli, who was bornn in Switzerland but now dwells in Turkey. This phone is called the "NEED". It doesn't have a camera function and cannot play mp3 files as songs. However, its interface uses touchscreen function. You can roll down the screen to see the bottom or upper menus of the screen. You can also write with magnetic pen the numbers you want to call and dial. Although it might lack fancy functions other phones might have, it has a sexy design unbearable with spec of width 2cm, length 14cm, and thickness of 0.5cm.
Uniqueness in the Market: There are many models of phone with many different functions. For example, camera phone, mp3 phone, and etc. The setbacks of these items are that although it has many useful functions, they do not overcome the abilities in functions than regualr digital camera, mp3 sound quality, and etc. Then, why not just go back to the old purpose of phone's use? People are more aware of design as they tend to be more expressive in their appearance. The clothes they wear, perfumes they put on, shoes they wear, jewelry they put on, and etc. This "NEED" phone is just screaming uniqueness. Imgine typing your own numbers to dial. Isn't that a fun concept with easy access? It really seems like a hit item.
Target Group: It seems that people of younger age would most likely to consume this item. People up to late 20s or early 30s seem like the most preferrable target group. However, you can color them according to older consumer's preferance; you can also distinguish the color to target certain sub-targets. For example, Gold- Luxury for the older generation, Grey- for more grave business men, Hot Pink- for youthful ladies, Dark Blue- for youthful guys, and etc. The design is a very important factor that sells the item, however, it seems very feasible that one might invest in the R&D of this product to have multi-purpose functions. Then it just might be the next iPod of the phone industry.

source: http://news.naver.com/main/read.nhn?mode=LS2D&mid=sec&sid1=104&sid2=235&oid=105&aid=0000008754
& tamerkoseli.blogspot.com

#20300742 (#11 entry)

Money is not just money

Consumers of coin collector have been increased

and value of coins have been increased at same time.

Bank of each nations have different strategy to sell

their coins to their customers. The biggest reason

that they are trying to selling coins is most of people

rely on credit card and less consumption of cash.

Therefore, bank need to find their cash cow in

order to make income consistently.

I think its of one of phenamenons which banks

are trying to make their income for shorterm.

As we know money is a lot easier to spend in

modern society with various options.

Maybe it is such spectacular news for coin

diggers but its only for a while. If all the

banks in the world trying to commerized

their cash as product, it will be value-less

eventually. My idea of the best way in

order to make profit is reduce size of

cash department and invest their capital

in order to make stable income.

20400402 entry11

20600674 - Entry #11 (Jeju seeks investment to become business hub)

The Jeju government said yesterday it will focus on three key development projects -- medical tourism, technology-based industrial complex and English town -- to develop the resort island into an international business and tourism hub.
Calling the island, "the land of promise," Kim Tae-hwan, governor of the Jeju Special Self-governing Province said in an investment seminar held at a hotel in Seoul yesterday that he will make the island the most favorable place to stay and to invest in East Asia.

The investment forum, which drew about 600 participants, was jointly hosted by the government of the Jeju provincial government and the Jeju Free International City Development Center.

Since the National Assembly approved a set of bills to expand autonomy and ease regulations on investment and education on Jeju Island last year, the provincial government has been stepping up to

lure Korean and foreign investors.

The Jeju government said yesterday it will focus on three key development projects -- medical tourism, technology based-industrial complex and English town -- to develop the resort island into an international business and tourism hub.

Calling the island, "the land of promise," Kim Tae-hwan, governor of the Jeju Special Self-governing Province said in an investment seminar held at a hotel in Seoul yesterday that he will make the island the most favorable place to stay and to invest in East Asia.

The investment forum, which drew about 600 participants, was jointly hosted by the government of the Jeju provincial government and the Jeju Free International City Development Center.

Since the National Assembly approved a set of bills to expand autonomy and ease regulations on investment and education on Jeju Island last year, the provincial government has been stepping up to lure Korean and foreign investors.

"I will try to minimize and simplify all of the administrative procedures for all investors," Kim said. The special law on Jeju autonomy expands the governor's power by letting the local government decide its own regulations on foreign schools, land development and investment.
Under the government's plan, the island will develop health care town specialized in medical tourism and "English town" to provide all-English elementary, secondary and higher education. The government also plans to develop a cutting-edge industrial complex for information and communication technology and bio-technology companies.

In Jeju, foreign corporations are permitted to run hospitals on the island while continuing to ban domestic profit organizations from the medical service sector.

The Jeju provincial government said it will ease restrictions on marketing activities by medical institutions targeting foreign patients and overseas Koreans who are not covered by domestic health insurance.

The Jeju government plans to open "English Education City" in southwestern part of the island to increase competitiveness of the service industry and curb growing deficits in the education sector.

The English town will also attract branch campuses of universities in English-speaking countries. The Jeju government said it is also discussing with the central government to relax regulations on foreign schools on the island .

Governor Kim said he will also offer a number of benefits for Korean companies planning to relocate their offices and employees to the island.
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Remember in class when Professor Abraham showed us a video clip on medical tourism?
Guess what?! Jeju, Korea, is also opening up to become a medical tourism site! Additionally, they are building an English town. ;) With medical tourism, an english town, and technology-based industry complex, I think more people will be attracted to Jeju, thereby making Jeju a more profitable tourist site. I am excited about this new investment plans by Jeju and I am looking forward to seeing this developments come true! If we attract more tourist, then that's more money for our country~ :)

Opportunity Cost

Human beings developed every part of subjects in the world with

resources through opportunity cost. 60's to 80's there was a word

called preserve but most of world focused on development area

to create profits. 15th of may WWF claimed a report that 1/3

of creatures in the world have been reduced through 35 years.

As professor mentioned on wed. class, regardless of different

aspect; developing countries like India and China also rest of

countries live like America. Limited resources can not maintain

world's consumers. Basically most of people understand

opportunity cost but result of nature is able to explain

opportunity cost matter is not everything. What I want to say

is systematic order in society has a big problem in order to

cooperate. As matter of a fact, air from tree is not enough for

human beings to breath now and rest of air we breath is depend

on ocean. As we know we don't have enough iron on land,

and regardless of air we breath; there is a theory that

human beings have to get natural resources that lied on

bottom of ocean. People still say this is opportunity cost

and I would like to say it is matter of death cost.

Development is good yet we have to consider the priority

materials.

20400402 entry10

Fun Marketing

Introduction

"Fun" is something that attracts people of young, old, rich, poor, and just about all. It makes people intriguing and and brings laughter. This is a universal concept. However, the new leading trend, today, is FUNOLOGY. It is a word combined of fun and technology. By knowing this basic human nature, one can become a successful consumer or a very rich businessman.

Market Application

Then how can this fun and funology concept be applied to the market industries which prevails throughout the world? There are many markets and industry competition among the companies. Products or services have no longer meaning in their original context. We live in a world where beauty prevails and fun supports these concepts of beauty. For example, even a mug is no longer just a ceramic cup with a handle. There are many colorful textures with different pictures of characters or designs. So as a competitive company, how can you distinguish your products or services from the others? People like to see different functions in electronics that are accessible through easier understanding. They also like every-day products--cups, knives, furnitures, wallsheets, and etc--in different colors and designs; people will no longer suffer the dullness of a product for its main purposes only. Then in terms of retailers or shops to provide these products or services, what kind of efffects will it have in terms of interior design, architectural atmosphere, and services of workers? They better have something attracting to lure consumers into their shops. Let the consumers interact with products before purchase and let them enjoy their shopping more. There are so many more ideas and fields businesses can explore and create. So the goal is to know the evolving psychology of the consumers.

Conclusion

Businesses need to be aware of the upcoming trends, hence become the "trend catcher". They also need to be aware of the power of simplicity. Generally, consumers seek easier, faster, more modern, stronger, and etc. products, however, if the product or service requires of complex function for the consumers to be aware of then it is no good. Because each generation has its own taste of preferrence, businesses must continue to know that trend. Being fun and simple is all there is to it to engrasp the attraction of the consumers and take hold of the market.

sources:http://annals.yonsei.ac.kr/news/articleView.html?idxno=245

#10 entry (#20300742)

20600674 - Entry #10 (VoIP)

VoIP - Voice over Internet Protocol

Today, I would like to introduce to all of you a really cool technology called VoIP (Voice over Internet Protocol). It is related to the terms IP telephony and internet telephony and you will definitely hear more often about this technology during the next several years.

There are three packets of communications: Digitized voice, data coexist, and video.

The video has become a major network consideration for 21st century organizations because it’s a bandwidth hog. Volp technologies enable analog telephone communications to be digitally transferred and routed over data networks, whether it’s a wide area network (WAN), a logical area network(LAN) or the internet.

How can business benefit from these enabling capabilities?
Many organizations found that they can save a lot of money off their monthly telecom expenses by using VoIP. I will mention some of the reasons.

1. Organizations can save money on long distance calls and those made on a WAN between intra office staffers who work in dispersed locations.

2. Organizations can reap savings by having data and voice traffic on one network rather than having to manage and pay for separate data and voice lines. This makes network management, and telephony system updates and upgrades easier. With a centrally controlled IP telephony system, any changes network administrators have to make to the telephone system such as adding a new employee, or when an employee moves seats, is much easier. Changes are made through a simple web based applications.

3. Another benefit is “Click to talk”. It is when online customers who want to speak with a live customer service representative can click on a hyperlink and be connected with the most appropriate rep for some human to human contact.



Here is a survey done on VoIP in America:

Isn't this technology so cool? Many organizations have already adopted VoIP into their organization and a growing number of organizations are planning to do so.

By: 20600674 (Entry #10)